Search engines contribute about 80 percent of the ways to get one’s products or services visible to his/her target market. Search engine optimization, also known as SEO, is a means of improving rankings of web sites in unpaid search engine results pages. In recent years SEO has revolutionized the way site owners market their products and services online. Just like in every other thing, SEO has two (2) opposite sides – either it’s done properly in a way that attracts targeted audience or it’s wrongly-done in a way that the site won’t be visible to the people who have interest in your type of products/services. Even though the aim of everybody who does SEO for a site is to drive a lot of traffic to it, but not all of them generate the desired results. Search engine optimization works according to the way it is done. If you implement improper SEO techniques on a site, there’s a great tendency that the website will encounter a lot of SERPs ranking difficulties. Those who truly understand the ever-changing search engine ranking algorithms, implement search engine-optimized web design of web pages and strictly abide by search engine guidelines for webmasters are the ones who undertake result-oriented SEO. The latter group belongs to the exclusive class of successful SEO specialists.
If the whole SEO theory sounds strange to you, or the SEO you performed has failed to generate traffic, or you don’t know exactly the effect of the optimization you’ve done, I will clear the dust and explain why your implementations don’t work as you expect.
You might be using outdated SEO strategies:
The SEO methods that used to work a couple of years ago might not perform well presently, owing to the fact that search engine ranking factors are always evolving. And search engine optimization techniques adapt to the changing times. The introduction of social media and Web 2.0 sites has given rise to a new form of Internet marketing. In case you don’t know, Facebook is the latest Internet sensation that has enormous potential to drive a lot of traffic to your site through SMO (social media optimization). So, you might be missing out on something great, if you’re not using Facebook, Twitter and others to your advantage.
You’re optimizing unnecessary keywords:
Optimizing wrong keywords doesn’t bring traffic to your way, even if it helps your site to rank at the very top of search results for your chosen keywords. Use keyword tools, such as Google Keyword Tool External to research for keywords in your niche that has the highest search volumes and click-through rates. Make a list of these top keywords and optimize your site using them.
Search Engine Optimization needs patience:
SEO does not bring overnight success – it takes time for the results to materialize. The average time white hat SEO techniques take to see positive results is about three months, though it can be less, depending on a couple of factors.
You might be using black hat SEO techniques:
Black hat SEO can bring you transient ranking exaltation, but not forever – the consequences are enormous. Stay away from these unacceptable methods, to avoid being penalized by search engines.