Creating a website is the first step to getting oneself represented on the Internet. But that alone isn’t enough, since your aim is to get other web users to visit the site and possibly engage in business transactions with you. A properly created site is nothing, if it doesn’t generate targeted traffic. And that targeted traffic means getting people who have genuine interest in the type of products and/or services you provide to your site’s web pages.
All notable web statistics and Internet trends prove that well over eighty percent (80%) of Internet users reach websites and web pages that interest them via search engines. Since there’s a general consensus about the importance of search engines to site owners, there is need for you to optimize your site in a way to make sure that it is discovered, well indexed and ranked on top of the first page of SERPs. Contrary to what many novice webmasters believe, it is literally not enough to get a site or web page indexed and ranked anywhere on search engine results pages (SERPs). Top ranking on the first page of Google, Bing, Ask, Blekko and Yahoo, among others, is what truly makes a world of difference.
Top SERPs ranking goes way beyond general building of non-targeted links, such as forum signature links, blog comment links, and getting links from link farms and so on. The above-mentioned types of links have little or no value in the “eyes” of search engines, because they’re of very low quality. These links subsequently will not help your site to be included among the first five (5) links on Google SERPs. Highly specialized SEO methods help site owners to outrank their competitors, and you’re certainly missing out, if you’re not joining the bandwagon.
I know you’ll be wondering why you should pursue top SERPs ranking; so, I will explain to you the reason. Several conducted researches show that Internet searchers are very impatient to click on the second page of search results. They tend to quickly scan over the top five or so links on the first page and click on one of them that appeal to them. If your site is not highly optimized to rank on top of the first page, you surely cannot compete favorably with your competitors, who implement aggressive SEO techniques.
If you’re truly serious about taking your business to the next level, consider hiring a search engine optimization specialist who knows how to use only white hat SEO techniques to help Google rank your site’s web pages on top of its first page of SERPs for your chosen keywords. In as much as I encourage you to reach your organic search skies, stay away from search engine optimization companies that employ black hat SEO techniques to achieve transient top ranking, before search engine hammer falls on your site.