In last week’s article, I expounded on SEO techniques that Google finds repulsive. These are techniques that do affect the ranking of your website when practiced but they don’t necessarily get you anywhere since Google is like a police in pursuit of an armed robber when they pickup these techniques. (Yes, Google does have an antenna that picks up your signal when you go rogue). Yeah, Google’s that adamant at keeping the Internet free from unscrupulous SEO practices. Since Black Hat SEO had its fair share of ‘talk time’, let’s not focus on the negative side to SEO and jump right into something that Google welcomes. What’s that? If you’ve not already picked up from the recentarticle, Google’s arms are wide open to White Hat SEO? What is this practice? What are some of the commonly used techniques that are giving webmasters an edge over their competitors and how does it affect SEO? These are important questions that will be answered throughout this post.
What is White HAT SEO?
Diametrically opposed to Black Hat SEO, White Hat SEO techniques are ethical strategies that are employed by webmasters and SEO experts to optimize or improve the visibility of a website in Google’s search results page, based on specific keywords and traffic. Since this type of SEO focuses on approved guidelines, they’re more inclined to get better Google rankings and liberty from penalties (yup, Google will penalize webmasters for practicing techniques that are unapproved of). What does this means? It’s actually a wakeup call which indicates that webmasters who are practicing other SEO techniques, that are not White Hat by the way, should stop. Google will penalize you! Be warned.
White Hat SEO Techniques to Boost Visibility
In order to influence the visibility of their websites, SEO specialists and webmasters are actively implementing White Hat SEO techniques. Some of the most common White Hat SEO techniques used today include:
making On-Page SEO a priority
Many emerging companies readily jump into social media marketing and creating awesome content! That’s great! However, they tend to put aside a fundamental aspect of the website and also a factor that does well with their site’s visibility. While their content might be ‘all that’ and their social media platforms are highly interactive and informative, their sites could be suffering. It’s a good idea to ensure that your website’s external factors are cared for. However, what about in house? What about the website itself? It makes no sense having a well cared for lawn but a messy house. On-Page SEO is important for this reason. This is the technique that’s used for cleaning out the trash and all the garbage lying around for months.You should ensure that your websites are crawled. This is very important to your website’s visibility. If your website is not being crawled, it simply means that Google is not keeping track of your updated content. When your website’s content is not indexed, your views perish since they’re not necessarily countable. For web crawlers to access your site easily, your structure should be logical and navigation should be seamless. Once your pages are being crawled, they’ll eventually be indexed. This allows your pages to rank well in SERPs (Search Engine Results Pages) and you can actually gain that edge over your competitors.
An important way to have your site indexed is to employ appropriate keywords. This means that you’ll employ them within your title, header tags (web crawlers love <h2> tags by the way), use the keyword within the body of your article, and also clean up inactive links.
building your awareness for your brand
The powerful or influence social media has on marketing has been seriously underestimated. You won’t imagine how strong social platforms are. By engaging your readers on these platforms through regular updates via videos, posts, comments, notes and even photos, you’re able to build brand awareness. It’s best to create a strategy that will work for your site prior to going live. This will ensure that you don’t take a false step that could get your brand into bankruptcy. By building your brand awareness, you’ll be more exposed to a wider audience. With Facebook’s notification or news feed, your friends or those within your circle can see what’s happening or whatever posts are made onsite. Additionally, friends of those who comments, shares or likes your posts will be able to see what they do and are more inclined to follow them.
employing a strong content marketing plan
Marketing your content is just as vital as getting someone to write batches of articles and uploading them to your website. While content marketing is a chip off the ‘ole’ block, it’s not what it used to be several years ago (… and experts don’t expect content marketing to remain the same). With technological advancements, everything changes and so does the web. With Google being an influence, their rules regarding content and frankly everything else keep evolving. Practices that were common then are no longer acceptable and could create a suspicion of your website.
Since content marketing keeps changing, you need to ensure that you’re progressive in your practices. By employing a content marketing plan, you’ll be more organized with what needs to be done. Your plan should not only include written content, but it should contain infographics videos, and other vital pieces that your visitors would be interested in.
providing your site with great content
According to Bill Gates, “content is where I expect much of the real money will be made on the Internet”. This is a true testament from the mogul himself. Bill Gates is filthy rich and if you’re not willing to follow his footsteps, you’re an idiot. Providing great content is important for the success of your website. It’s a white hat technique that Google greatly rewards. The more relevant, useful and informative your content is, the more Google is inclined to boost your ranking and have visitors streaming to your site. If you have a restaurant and you provide well prepared and tasty meals, customers will want to support you. Am I right? On the other hand, if your meals are under or overcooked and leave customers will a nauseating feeling, will they be inclined to revisit or tell their friends. Absolutely not! Provide great content and people will flock to you. Content has the same effect on readers. If they’re able to take something valuable from your posts and put it to use, they’ll likely revisit your site and bring along friends. Stay away from scraped content or anything that says ‘duplicate me please’.
setting up a guest blogging program
Guest blogging is important when practicing white hat SEO. This process includes getting other websites with a ‘pretty decent’ domain authority to link back to your site. This is a good effort on your part to do what Google deems fit.
using images and alt tags properly
Always include alt tags and descriptions whenever you’re including images within your posts. This is a good white hat SEO practice and can only improve the visibility of your site.
While there are many more white hat SEO techniques that you can employed, these are just among the many commonly practiced ones. Apply these to your website and Google will differentiate you from those practicing Black Hat SEO techniques.