One-way link building is a strategy of pointing single directional inbound links to a website or web page. One-way link building is more SEO result-oriented than reciprocal link building strategy, in the sense that receipient web page gets votes of approval from other sites without leaking out any link juice. Here we’re going to discuss the various forms one way link building that can generate substantial direct traffic to your site, as well as DoFollow link juice.
Article submissions: Writing articles related to your niche is a fine way to show your target audience that you’re an authority in the field. When you submit those articles to quality article directories like ezinearticles.com which are highly-regarded by major search engines, you’ll also get relevant backlinks that include targeted keywords as anchor texts. Some of these article sites allow up to two links in the author’s resource box; so you can link two of your web pages from each article. With more of your articles accepted in article directories, your incoming links will grow as well. Just be selective of the sites you submit articles to, because there are numerous content and link farms floating around on the web in the name of article directories, and search engines like Google often penalize them.
Web directory submissions: Submitting links to web directories that don’t require reciprocal links is one of the best ways to amass a large number of relevant backlinks, as long as you submit under categories that are most related to the overall theme of your website. Directory submission helps to increase link popularity and website visibility on search results pages. However, it is recommended to read the laid down guidelines of every directory before submitting your link. The acceptance rate of your link will mostly depend on how you adhere to those guidelines.
Social bookmarking: Social bookmarking sites, such as Digg, StumbleUpon, etc, are mainly used by webmasters to generate enormous direct traffic to their sites. But most of the top bookmarking sites implement the NoFollow tag on outgoing links, so you won’t gain any direct search engine optimization benefit. But then, there are some less-known social bookmarking sites that allow DoFollow links to external websites.
Press release submissions: Whenever your company or organization is doing anything newsworthy like product or service launching, you need to write a press release about it and circulate it through press release directories to your customers and target audience. This is a good way to create awareness for your products/services and also to acquire a lot of DoFollow backlinks from news websites.