SEO and search engine optimization are among the most popular terms used on the Internet worldwide. And I believe you must have come across them numerous times too. Have you ever wanted to know the meaning and how the techniques can be performed? If your answer is “yes”, you’re not alone! We’ve got countless inquiries over the years from individuals who would like to know the meaning of SEO and what it would mean to their websites. So, at this stage we decided to answer these questions publicly here, instead of continuing to individually repeat the same answer through emails over and over.
The meaning of search engine optimization (SEO):
SEO or search engine optimization means the process of helping a website or web page to gain better search engine rankings on SERPs through unpaid searches. Surely you want other Internet users, especially those interested in the type of products and/or services you provide, to visit your site and hopefully do business with you. Your target audience needs to discover your site before your online venture can become profitable. The way they can discover you is when your website’s homepage and inner pages start showing up at the top of search results when Internet users search for keywords and key phrases related to the type of products and/or services you offer. Getting your site to rank at the top of Google’s SERPs for your chosen keywords and key phrases will help to drive enormous amount of traffic to it. That is what SEO does!
SEO is divided into two parts – on-page and off-page SEO. On-page SEO deals with the process of tweaking the elements of web pages to make them search engine-friendly. Doing so entails using your most important keywords where they matter most, such as in the page titles and prioritizing them within the content using appropriate heading tags. Also making sure the URLs of web pages are static, instead of using dynamic URLs with query strings, is a very important aspect of on-page search engine optimization. Not to be forgotten is that every web page needs to be reachable from at least one static URL within your site – that is, you have to craft the navigation of your site well, so that web crawlers will easily discover the inner pages.
Off-page or off-site SEO is the process of using numerous techniques externally to help a site to rank well in organic searches. This doesn’t require manipulating a site’s design or content, but includes keyword research and using the very keywords that drive the most traffic to your competitors’ websites as anchor text for incoming links pointing to your site. In fact, there are many other aspects of off-page SEO.
Search engine optimization is a very powerful tool that is used by numerous online businesses to remain profitable. If you actually want to learn how it can be tailored to meet your individual needs, all you need to do is simply to contact us.