As we know it, all primary search engines as Google, Yahoo and Bing are returning primary search results to users. This is where contents, web pages and even local listings are ranked and shown to its users, basing on what these major search engines think that are most relevant to search queries. In this article, we aim to provide all important information that involves Search Engine Optimization (SEO) to help you better understand the concept and possibly formulate techniques which you may apply to your website and contribute to your online success.
SEO – Definition
SEO stands for Search Engine Optimization. This is a practice of promoting and improving a website in order to increase its visibility in search results pages of major search engines and increasing the number of visitors that a particular site receives. However, sometimes SEO is simply about ensuring that a site has been structured in such a way that these search engines understand. The practice itself involves many aspects, from words present in your web pages to site links that appear and point to your website. However, one must understand that SEO is not just about building search-engine friendly web pages. It is also about making them better for your audience. Such concepts should always go hand-in-hand.
Why do Websites need it?
Although traffic generated techniques such as social media and paid listings could generate great number of visitors to a certain websites let us not forget the fact that the majority of website traffic is always coming from those major search engines. People would likely use search engines when looking for something and it is the primary method for navigating in the Internet, not the social media platforms. This is the reality regardless if your website is providing information, products, services or other relevant contents. Therefore it is quite scary to imagine when search engines could not index or find you, you will surely miss out the biggest opportunity of driving traffic to your website.
It has been long proven that the amount of search engine traffic that a certain website gets can break or make the organization’s online success. Targeted traffic in which these search engines often provide to website owners would provide great benefits such as exposure, publicity and even company revenue that no other methods can even beat. SEO is another method for a return of investment other than service/product promotion and marketing.
How SEO works?
There are two major functions of search engines – they crawl to build index and provide answers search queries through relevancy. From time to time, major search engines are constantly developing and finding ways to improve their algorithm, the method of determining what search results to return to the users from the underlying questions, by “crawling” the entire web content and evaluating all the links available. The links also serve as the gateway of these search engines to reaching the inter-connected documents of a certain web page. Datacenters are constructed within the facility of these major search engines in order to access practically billions of web pages, evaluate a very large quantity of information and return search results in just a fraction of a second.
Perhaps you may ask how they are able to determine the importance of a particular web page or website? It is said that the importance is interpreted as popularity. This simply means that the more popular a certain web page or site the more valuable it is to their eyes and users. This kind of assumption has already been proven by many search engine professionals who used the concept of increasing site’s popularity and gain success on their metrics.
Fundamentals of Search Engine Optimization
The same way a search engine works, keywords are very important elements in search engine optimization for the website. They are the main language of search, realize that even search queries a user enters and how search engines read every information there is in the web page are based on keywords. By definition. A keyword is the informative word or command that is use to retrieve information in order to determine a certain content of the document. Obviously, using a keyword is very much crucial on how your website performs in search results pages.
Since the importance of keyword usage has been highly recognized and widely emphasize by many, people began to use a misguided efforts to manipulate their web pages and search engines. Keyword “stuffing” were applied to different aspects of their web pages – into their links, meta tags, URL and even into their texts to send prime relevancy signals to search engines. However, the best practice of search engine optimization involves correct usage of keywords that they appear and read naturally and strategically for both search engines and humans.
On page optimization is another fundamental in SEO process where keywords and links are strategically placed in the important parts of the website. This includes using their targeted keyword in the Title tag, using different variations of keywords in the content of their websites, alt attributes, URL and meta description tags while a variation in the anchor text within the the website.
On the other hand, there’s off-page optimization technique that has something to do with third party websites where links are pointing to your site. This kind of search engine optimization works and contributes to your website ranking in such a way that every “organic” link is equivalent to recommendation or vote for your site, given that the site that holds this link is also highly reputable online.
Content is another very important and commonly highly crucial aspect of SEO. Algorithm changes are now more inclined to promote quality result to its users so they are likely focus to give importance to websites that contain high quality and relevant information. The psychology behind it is that quality information you provide can produce meaningful interactions with the users. So if you want to do better with search engine and online visitors, try to focus on creating contents that are highly relevant, engaging, unique and fresh.