Have you ever wondered how Internet users who are interested in the type of products and/or services you offer will reach you via search engines? Well, search engine optimization (SEO) techniques are used by other webmasters to consistently improve their sites’ rankings in organic search results. But choosing the right set of keywords and key phrases is vital to making sure your site is visible to your target audience. You don’t have to optimize generic keywords you feel you like, but specific keywords that generate targeted traffic to websites like yours. Choosing the best keywords coupled with proper implementation of SEO produce desired results that will last for a very long time. As follows are simple steps to follow in order to choose the best keywords and key phrases for your site.
Laid Down Guidelines:
- What’s the theme of your website? I suggest you make a written note of a lot of keywords and key phrases that prospective customers will most likely use when they search for products and/or services that you provide on your site. If you’re not sure of the most popular keywords in your niche, the best option is to seek the opinion of an SEO specialist. You can as well ask your current customers the terms they normally use on search engines. Furthermore, you can even ask your friends and family members for their opinions.
- Use good keywords tools to get suggestions. Keyword tools generate keywords in every niche and rank them according to competition, global search volumes, local search volumes and click-through rates. Most of these tools are free. I personally prefer Google Keyword Tool, (https://adwords.google.com/select/KeywordToolExternal) because it’s attached to the very search engine that drives the most traffic to sites, and helps site owners to understand how best to optimize their sites.
- Investigate the exact keywords your direct competitors are using. Inspect the web pages of your competitors that do well on SERPs, to see the very keywords they optimize. Checking both the design views and source codes of HTML files is the right way to do this. Take note of the keywords you find, because they will be very useful when you embark on full-scale SEO for your site.
- Join a PPC (pay-per-click) advertising program. If your budget allows, get involved in a PPC ads program, as it will enable you to see firsthand the level of impressions every chosen keyword generates. After a couple of months, you will certainly know the keywords and key phrases that are most suitable for your site. Use the knowledge you get here to adjust your keyword optimization.