What You Need to Know About Rich Snippets and Google Authorship

April 1, 2014

What You Need to Know About Rich Snippets and Google Authorship

As you know, rich snippets are small texts or images that are displayed for your site in the search results. The idea of snippets is to help the user understand if he had found the right content and information. In SERPs rich snippets look like this:

images
There different types of rich snippets, so if you regularly use Google search, you have probably noticed them.

Why use rich snippets?

The answer to this question is, actually, pretty easy. Rich snippets solve a number of problems, here are the basic:
– Provide more information about the site
– Hence users quickly find the information you need
– Because it attracts more and more graphics than its absence
– Of course for site owners the use of rich snippets is for one goal – to attract more attention, hence more visitors to your site.

When and how to implement rich snippets?

In order for Google to show additional information about the page in the search results, the webmaster should insert content to the pages with structured using one of the following three ways: microformats (microformats), microdata (microdata) or RDF.

Almost any type of site may use the tactic of rich snippet implementation. And it should be applied to any site that is concerned for its promotion and is looking to increase CTR.

Google supports snippets for the following content types:
• Reviews
• People
• Products
• Businesses and organizations
• Recipes
• Events
• Music

Rich snippets don’t always show in SERPs

Unfortunately, rich snippets do not always appear in search results. This may happen for a number of reasons, for example:
– Google is constantly testing
– Google provides micro markup when it is most important

So even if you are have set-up everything correctly, don’t worry if the markup extension is not shown.

In any case, you can always check whether the snippet is correctly set-up by using Google webmasters tool: www.google.com/webmasters/tools/richsnippets 

Google authorship

authorship-serpWhile you continue to regularly write articles for your website, do not forget about Google authorship. Have you ever wondered why some people’s faces are shown in the search results? How do they do it? They do this by connecting their blogs with their Google profiles with the help of rich snippets.

If you run a website with authored content, you’ll want to learn about authorship markup in our help center. The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. If you’re already doing structured data markup using microdata from schema.org, we’ll interpret that authorship information as well.

Some WordPress plugins include this feature as part of your profile. If you don’t already have it, you can set-up a plugin called Google Author Box Reloaded. According to some statistics, your photo appearing in the SERPs before your articles can significantly increase your CTR. Perhaps in the near future it will become usual, and will not have any impact on the click rates or conversions. But for now this is something you should consider doing.

However even if you set up Google authorship, there is no guarantee that your profile photo will be displayed in the SERPs . Check the results, make sure the script you included works by using a verification tool of Google structured data. Even if everything is correctly displayed but the photo is not displayed you need to wait.

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