Perfecting your Onsite SEO Techniques
There’s always been a controversy between onsite SEO and off-page SEO. Many novices and few self-proclaimed SEO Specialists have even disregarded the significance of onsite SEO to the overall ranking of a website. While they’ve made foolish claims, experts such as Aaron Wall from SEObook.com has reckoned otherwise and has seen the importance of onsite SEO when he said in a recent statement, “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” With that in mind, onsite SEO has benefitted many websites in ranking according to Google’s stringent standards and SEO practices. Why should onsite SEO be held in such a high position or why should it be practiced by every SEO specialists and not just some?
Since onsite optimization is highly overlooked in supporting ranking with regards to SEO, it’s important that webmasters and SEO specialists keep abreast with this form of search engine optimization. Even though there are well over a 100 processes in SEO, onsite optimization can be a real value to your website. With the effect onsite SEO bears on websites, what it is?
What is Onsite SEO?
Onsite SEO is a process of optimization that encapsulates cleaning up a website to make it more ‘friendly’ where the search engine is concerned, while still making it appeal to the human eyes. This form of SEO involves altering codes to make them more refined, paying attention to the text copy, the tags, links and others.
In comparison to Offsite SEO which focuses on the external factors of a website such as linkbuilding and developing a social presence, Onsite SEO is directed in-house or as the name suggests ‘on-site’.
Perfecting your SEO Techniques Onsite
How to perfect your on-site SEO technique is not an easy question to push behind the doors. It’s most definitely a tricky one and requires much thought, especially if you’ve never done so. The reality is, there are several onsite techniques that are commonly implemented by optimizers. Since there’s no one absolute right way to optimize a page, these are some of the elements of a website that needs to be considered to perfecting any onsite SEO techniques.
No doubt you were intrigued by the title of this article and thought that you could use some extra help just to spoof up your SEO skills. If you have an impending SEO onsite gig or you just want to hold head space (just pack the knowledge and bring it with you) that’s totally fine. What’s important is that you’re able to benefit from this post. Below you’ll find some common practices of onsite SEO and what each entails.
Since everyone is madly in love with content, let’s attack it first. It’s not entirely a lie when people make reference to “content is king”. If you simply own a website and just want to use it to your advantage, you’ll definitely have a misinformed and misguided view of what SEO is. I’ve worked with clients before and they were only concerned about using or populating their websites with only a bunch of keywords. In some cases, nothing is wrong with their perception, but they actually fall short of the big picture, SEO is just not all about content.
Now that that’s clear, let’s just say a part of onsite SEO is keyword optimization. Usually, keywords pose a challenge for some webmasters since they have to ensure that the keyword is used ‘naturally’ and flows with an entire paragraph or just a sentence. When keywords are not used ‘appropriately’, it conflicts with the usability of the content from a human perspective. Search engines will definitely under since they’re only there to read those specific keywords, but humans or Google’s latest Hummingbird algorithm won’t. If you want to stay on top of your game and optimize your onsite SEO through targeting keywords, here’s how to optimize those keywords while not stuffing your website.
I’ve often come across combined results in the past few years with the H1 tag usage in terms of keyword replacement. Whenever these mixtures are prevalent, it’s often a case of pogo-sticking. This often occurs when a website is highly ranked, but does not necessarily fulfill the search term of the user. When this is the case, the user is more inclined to click three to four page result links before getting exactly what they’ve searched for. When a webmaster or SEO specialist fails to include appropriate H1 tags within their headline, the percentage of pogo-sticking is sure to skyrocket.
It shouldn’t be a shocker that the primary, and if possible, the secondary keyword are used throughout the body of your article. Research indicates that search engines aren’t blindly skimming keywords but they’re actually using advanced algorithms to evaluate their relevancy and their quality. Since that’s the case, it’s important to ensure that your content is above standard, understandable and useful to not only search engines but the human eyes. Do not stuff a post with keywords since they could reflect badly on your SEO ranking. To locate appropriate keywords to use within your post, Google Adwords: Keyword Planner is a great resource to use.
A great URL (Uniform Resource Locator) has multiple key factors. One of these factors includes the use of the keyword within the URL. In addition to its relevancy to search engines, using the keyword with the URL is used as an anchor text through the web.
Images and image alt attributes
Including images on a keyword driven page is shrewd for those practicing SEO since this refines your SEO ranking, both directly and indirectly. In a direct sense, images are more inclined to show up on a search results page. Even though Google’s recent image update had a huge impact on image ranking, it’s still important to use them. If you’re concerned about SEO, always remember that once you’re linking an image, the appropriate alt attributions should be made.
Internal and external links
If you’re on a page and you’re not able to access a web page through no more than 4 links, that’s not really considered a good thing (unless you’reworking with a small site, of course). Also, the site should include useful links to other relevant sites.
In situations where a Meta description tag is used within a keyword query, it normally shows up in the search results page. The Meta description is normally used to earn the viewers click.
Accessible to Crawler/bot
- ensure to follow the best SEO practices with regards to a page’s URL.
- ensure that the content on your page is not duplicated and listed on other sites.
- do not prevent bots from crawling your site. If you don’t want search engines to crawl specific areas of your website, you can use bots such as Robots.txt and Meta robots to restrict search engines when your site is being crawled.
- put up a clear sign. There will be cases where your site goes down. When this happens, you need to put up clear indications such as a status code 503 and not a 404.
Structured to be shared via social platforms
Social media platforms such as FaceBook, Google+, LinkedIn, and Twitter are widely used networks that can be used as a source for assisting with SEO ranking, both directly and indirectly. Social share buttons should be used onsite to allow sharing and snippets should be clear and descriptive.
While there are many other onsite SEO techniques practiced that you could work on perfecting, these are some of the most common ones that should be taken into consideration.