Website promotion is not a luxury, but a must for any website. Keep in mind that SEO and website promotion is a continuous process. Why? The answer is simple: every day new websites in niche appear, the competition between them is growing. Resources, which are not receiving enough attention, energy and time, get very quickly lost among hundreds of their own kind and are left without visitors. There are various free and paid ways to promote your website. Let’s examine both ways in detail.
Free or Organic promotion
Free website promotion attracts many young webmasters as they don’t need to make a lot of investments. One of the ways of free optimization is the registration of the website in major search engines. Almost all of them have a special button to Add url or “Add site”. After registration site will be indexed by the system and appear in the results of search queries.
A good way to self- promotion of the site is also registration in different resource and posting information about it in niche directories.
Another good way to optimize your website for free is registration and account creation in social bookmarking services and social media websites. In fact having credible social media accounts will benefit your websites a lot. Why?
92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers.
In addition, it’s a good idea to create valuable content on the topic of your website. If you have good content other websites will be willing to link to you thus helping you create a diverse and valuable link profile.
However, keep in mind that with free promotion you should not expect quick results and there is a need for constant monitoring of the process. However, it’s worth your time and effort, since free or organic promotion has lasting effect and is more efficient.
Paid promotion of a website is a more quick way to see results. Despite the fact that this requires more investment, the money spent eventually pays off, and the site is gaining weight and audience. One way of promotion of the site is to buy links. Buying links is not cheap, but it is an effective way to advertise your site on popular resources that will eventually pay off. However, you should consider that Google does not like this tactic and considers it black hat SEO. Google states:
Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
Banner ads is also worth spending your money on. Banners are graphics or animations, located on the popular partner sites with topics similar to your website. Typically, banners are able to bring new visitors to the site, attracting them with bright advertising. Usually banners are paid for impressions or clicks.
Buying articles is one of the ways of paid advertising. Feature articles, news, press releases on niche websites with reference to your site can be placed for free or for money.
There are a lot of paid and free ways to get traffic and customers to your website. At the end, it’s your decision to choose which ways work for you. But before making the decision make sure to consider all pros and cons.