When it comes to search engine optimization, there are so many different tips and methods out there that an average person can easily get confused. For instance, what if you are only starting with a new website, and want to optimize it further? Needless to say, you might know by now that search engine optimization is not a very cost- effective market; there are companies that will charge thousands of dollars to do all the optimization for you. Obviously, nobody has that much money lying around unless it’s a multinational corporation. As a result, being an individual web master, you will have to focus on certain selective techniques which can yield the best possible results.
One of those techniques is back linking. Though many users or deluded SEO experts will tell you that back linking isn’t as effective, they’d be lying through their teeth. Google understands the important of back links, and which is why it places a lot of emphasis on it. If done correctly, back linking could prove to be one of the most effective ways for an individual to market their website and make it more visible to the average internet user. But, being a beginner, your knowledge of back linking is likely to be limited. So, how do you make it work for you and target visitors directly to attract traffic? Here is a brief guide:
- What is back linking?
Before we talk about the importance of back linking and how it impacts your website’s visibility, it is important to consider what back linking really is. In simple terms, back linking is basically the process by which you get more incoming links to your website. But what does that matter? Well, if there are more people linking to your page, it means that there are people who are interested in going through the content on your page, adding credibility to your site altogether. With back linking, that’s the benefit that you get; you can get more traffic, while Google will also understand that more and more people are interested on the website’s content, hence giving you a higher rating. So, now that we have a basic idea of what back linking really is, let’s talk about how you can make it work for you!
- Don’t use robots to generate links
Over the past few years, the focus has shifted dramatically on quality rather than quantity. You can easily purchase powerful computer programs that can generate incoming links to your page and post them on different websites, but too much of this and your website will get black listed. Google’s crawlers keep an active check on all incoming links, and once the crawler’s detect that you are using black hat SEO techniques in order to promote your website, there is a very strong chance that your website will get black listed. Hence, the first and foremost thing that you need to keep in mind is to make sure that you do not use robots to generate links.
- Go for link exchanges
What is a link exchange? Basically, the concept of a link exchange is quite simple; all you have to do is to talk to another web master or a blog owner, and get them to link to your page. What do they get in return? Well, you can place a link to their website on your page too. This is constructive and is a great way to ensure that both of your websites get promoted. If you are running two or three different websites in a related niche, you could easily place links to your websites from your other sites, effectively creating a system of links. This is an excellent idea, and is used by a number of different website owners. However, link exchanges are excellent, since they add credibility to your page too.
- Post links on pages with related content
If you are running an online clothing business and links to your page begin to appear on a shop that caters to automobile tires, it is unlikely that the results will be very effective. You need to make sure that the links you post should be done on related websites that are operating in the same niche as your own website. it is important to make sure that the links relate to content that is meaningful on your site, so don’t just go about spamming on other’s websites.
- Post on forums and blogs
There are very few people who are able to understand the effectiveness of posting links to your page on forums and other blogs. How do you post on forums? Create an account on a forum that is related to the niche that your website operates in, and then start posting meaningful content. Obviously, you will have to make sure that people understand what you are saying. Every forum post usually has a signature where you can write something about yourself. There, place the link to your page as well as a brief description of what the website offers. Hence, the more posts that you make, the greater will be the number of incoming links that you generate! This is a highly engaging and effective way to generate traffic to your page, and works like a charm to ensure that legitimate back links are created for your website. Needless to say, it could attract traffic from forum users too.
Secondly, start posting comments on related blogs too, and at the end of each comment, make it engaging by adding a link to your website, and telling users about what it can do for you. Don’t create pre- planned posts however, since the blog owner is more than likely to mod the comments and delete the ones that do not make any sense. If done correctly, blogs and forums could prove to be an effective tool for users to generate a windfall of fresh traffic to their page, while also increasing their rankings.