As you already know, linkbuilding is crucial to the visibility and publicity of your website. Just as how public relations people have to go out and obtain exposure for their company, businesses, especially if they’re into Internet marketing, has to go out just the same and build links. After all, links don’t make themselves so it’s vital that whatever you do, you build some links. Likely, you’re already building links. That’s great! However, there are multiple linkbuilding practices that are not acceptable that might even cost you your business. If you’re doing what I’m about to reveal to you, CUT IT OUT!
Creating Links with Irrelevant Websites
I can’t emphasize how important this factor is, especially to SEO. If you’re satisfied with creating unnatural or irrelevant links, that’s fine by me, but do it on your own terms, don’t take others down with you! It’s intolerable and strictly against Google’s guidelines to create links that aren’t critiqued or affirmed by the site’s owner on a page. These links, while unnatural, are usually irrelevant to the site that you’re linking to. This act is in violation of Google’s standards and guidelines. Below are others that Google disapproves.
- Text advertisements that far surpasses PageRank. PageRank is the algorithm utilized to rank websites in search engine results by Google. This algorithm was labeled after one of the founders of Google, Larry Page and is responsible for measuring the importance of a website page.
- Accepting payment for articles (advertorials) that has links that goes above PageRank.
- Links in the form of anchor text distributed to other sites, whether in the form of articles or press releases. This act includes creating content with 3-5 or more anchor texts linking to the same page. This practice is misleading and is devastating to your website.
- Using poor quality directories.
- Links – whether rich or low in quality – embedded in widgets.
- Distributing links on a large scale in templates and footers of multiple sites.
- Commenting on Forums with optimized links within posts or signatures. Each word within the signature is usually an anchor text and links to the same site when clicked.
Excessive Link Exchange
Many publishers guest post with the intent to get links. That’s fine by Google, provided that the content is relevant to the site you wish to link to and their standards are kept. However, Google does not tolerate the excessive exchanging of links. This includes giving the individual ‘something’ or ‘anything’, just to have a link made from their site to yours. Excessive link exchanges also include making an offer to link to someone if they link to you. Instead of demonstrating this stupid and childish act (“Oh, link to me please and I’ll link to you”), get up and do some manly linkbuilding.
Other excessive link exchanges might include a network where there’s a page on a particular website that’s set aside or dedicated for cross linking. These are seen as partner pages and are downright SHADY! If you’re into this practice but seek opportunities to build links with other websites, avoid linking to websites that have a ‘network’.
Purchasing and Selling of Links Surpassing PageRank
Purchasing and selling links that exceeds PageRank is a big no no. This act includes trading links for money or any posts containing links, trading links for goods and services, or distributing free products in an attempt to get them to write about that product and enclosing a link that would take the reader back to their site.
Large Guest Posting Campaigns
While guest posting has its merits and so does article marketing, Google frowns upon this technique when it’s done on a large scale basis with rich keyword anchor text as links.
Good Links but Lousy anchor text or content
No doubt links are hard to come by. You don’t just walk around, maybe for an hour or so and pick them up. This is especially not the case when you’re trying to get links to one of those top players in the website industry. It’s usually not seamless to get links to these sites, you have to work hard. Whenever an opportunity is presented for you to get a link to a website, it’s always important to consider the content surrounding that link. Any content that does not relate to a subject can be regarded as spammy and will only get your link thrown out, especially if the site is being moderated. Worst case scenario, you can allow this act to get you banned from a site. Trust me, I know. It’s happened to me. Don’t be foolish as I was years ago. Learn to improve your linkbuilding skills and grow to become one of Google’s best friends.
Leaving your links where there’s a trail of links
Many people race to leave their links on blogs that features many links. It’s great that the webmaster allows you to place a do follow link, but is it really a wise idea to put your link among the ‘other’ links? There’ll be too many comments made on that page for a visitor to even consider scrolling all the way down to see your link. We’re living in an impatient world and unless the reader is desperate and bored, your link will never get a view. On the other hand, a backlink is great if it comes from a site that’s not already loaded with content. Why? When visitors land on a site and check the ‘comments’ section, they’ll be more inclined to see your link and follow it.
Likely, you consider your website to be your pride and joy. With that in mind, it’s important that you work hard at building your company’s brand. According to Larry Page from Google, “We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.” It’s always best to work for your links. The reality is, the best links are usually the hardest to get. Stick to the status quo and don’t mess with Google!
If you’re fully committed to making these mistakes when building links, STOP IT! You’re digging your own grave where SEO is concerned.