In a time when internet and technology has become a major part of one’s daily life, more and more people are enjoying the benefits of online blogging. Whether for personal use or commercial purposes, blogging is perfect for people who love to write. This is a good avenue to express one’s self or promote business.
While writing a blog does not have to be very technical, a well-written article is more appealing for readers. Hence, it has become an unspoken rule to ensure correctness when blogging.
The Wonders of Blogging
With many people spending a considerably large amount of their time in the internet, it has become a good channel for establishing brand presence. This is a perfect place to leverage your products because you can reach a wider audience while keeping the cost at a minimum. In fact, this platform is used not only by professional writers, but also by marketing firms, advertising agencies and online businesses.
Compared to conventional marketing strategies that use mainstream media, blogging takes advantage of the fluidity of cyberspace. Hence, it does not require fancy equipment for the creation, production and distribution of the materials.
Taking Blogging to a Higher Level
Online writing is more complex than it sounds. Coming up with a good quality article is one thing, but getting a favorable spot in the internet is another. For most part, the real challenge is getting noticed.
If you are serious about blogging, you should understand the vastness of this field. Although it seems simplistic, it requires more than skills and knowledge to master it. With the number of stellar bloggers across the globe, good authorship may not be enough.
Fortunately, there is a foolproof method that has been proven effective to increase readership. This is when the Search Engine Optimization comes into play.
What is SEO?
Major search engines, such as Yahoo, Bing and Google have are typically used by readers and consumers trying to locate something in the internet. The results are ranked and listed by relevance based on what a user is trying to look for.
In a nutshell, the purpose of SEO is to promote the website to be included among the top searches. In turn, site traffic can be significantly increased.
Technically a marketing strategy, SEO specialists consider how the system works, what internet users are likely to search for, and which keywords are commonly used. In order to optimize its benefit, website builders make use of HTML, meta tags and associated coding for enhanced indexing. The use of inbound links and backlinks is another common practice. Lately, social networking has also been integrated as enhanced SEO tactic.
SEO is Evolving
Since the cyberspace is dynamic, the trends for SEO are always changing as well. The strategies that worked a few years ago may no longer be effective. To cater the shifting needs of digital marketing community, new techniques and solutions are developed on a regular basis.
At present, site ranking is no longer enough to trump the others. Page views are critically more important than overall website ranking. This requires diverse analytical tools and an efficient SEO consultant.
Website designs play a major role in drawing in more visitors, too. The amount of time a visitor spends on the page is substantial, so proper configuration of website is highly important. Effective use of graphics and videos can capture one’s attention and increase the chances of the users staying on your page longer.
Finally, the mere use of keywords is not sufficient enough. Instead of stocking the website with keyword-heavy contents, it is better to focus on the content quality. Not only will it bore the readers, but it could also be confusing to the builders, too.
Must Have SEO Plugins for Beginners
Starters may feel intimidated with the seemingly advanced and highly technical process behind SEO. The truth is, there are many resources available for use.
Since there are various plug-ins you can utilize to help you succeed as a blogger, you can choose the app that works best for you. At the same time, choosing the right plug-in could also be confusing. With the number of options to choose from, making a wrong decision is not a far cry. If you are thinking looking for the right plug-in for you, it is advisable to understand the features, functions, and limitations of each.
It is important to choose a plugin that provides page analysis, such as the keyword density, the meta description, page title, images and alt tags among others. An app that calculates the virtual SEO stat of your content maximizes your time and ensures success.
Auto-Generating Meta Descriptions and Tags
One major roadblock that starters are likely to encounter is coming up with a meta description or meta tag that is attractive to search engines. This is of vital importance because search engines are more particular with the metatags and descriptions than with the actual content. Regardless of the quality of content, the article does not get noticed without the correct tags.
Luckily, there are SEO plugins that automatically generates meta descriptions and tags for you. This does not only save you the headache, but ensures the tags you use are effective.
Alt Tags to Images
For readers, pictures and images are undeniably more interesting than plain texts. However, search engines are mere machines. They cannot understand pictures. Therefore, alternate tagging is highly important because it describes the image.
Social Friendly Feature
Building a social-friendly content is essential because it becomes more appealing for the majority of readers. Choose a plugin that has the feature to incorporate Twitter meta data tags as well as Facebook open graph.
Like any other apps, you cannot expect the plugin to run fine all the time. Hence, it is wise to consider technical support availability just in case the application stops functioning right. Moreover, if a developer is confident with his creation, he will vouch for its stability. At the same time, a responsible developer will readily fix the app if it ever gets broken.
The Ultimate Tip
SEO is constantly evolving and the current trend may change soon enough. The ultimate tip for anyone who wishes to tread on this field is to keep yourself updated. The good thing is that there are many available resources to take advantage of.