Everyone who has been following social media trends knows that the launching of Google+ social platform isn’t really a big surprise. The search giant failed woefully in its earlier attempts to incorporate social media in its growing number of services. Even though Orkut, Google Buzz and Wave didn’t strike the right chords as the company expected, the new Google+ seems to have a lot of potentials, probably because of enormous buzz created around it. While many skeptics argue that it copied a lot of nice features from FaceBook, everyone agrees it includes some improvements of its own. Several search engine marketers are excited about this service and are wondering if it can benefit them more than FaceBook and Twitter in their online campaigns.
One key functional the Google+ has, which may benefit search engine marketers, is its support for forty two international languages, including English, French, Vietnamese and Arabic. Yes, FaceBook presently has support for seventy two languages, which even includes novelty languages like Leet Speak, English (Pirate) and English (Upside Down), but then, Google+ is still in its beta stage and will hopefully add more languages when it’s fully launched. Then, we will see if it will overshadow Ren Ren and Qzone in China, Mixi in Japan and Orkut in Brazil.
Now let’s have a closer look at the social media platform, to see how it can benefit Internet marketers.
Google+ Business Profiles
At the beginning of this month, after unveiling the platform, the search company signaled to business owners to sign up and start creating pages for their brands. Christian Oestlien, the company’s Product Manager, further stated that work on a specialized business experience, including in-depth web analytics and the ability to connect to AdWords, was in the pipeline. As we learnt, those features will be ready before the end of this year, which indicates that the company plans to monetize the social platform. Many social media-enthusiastic brands like Mashable and Ford have already created their pages on Google+.
One thing Internet marketers have long want to do is to manage multiple brands in different languages using a single account. For example, Twitter limits an account holder to tweet in only one language, but what if the brands you manage are in French, Vietnamese, English and Dutch? This entails you have to create a separate account for each brand. Google+ Circles strives to solve this issue by allowing users to create circles of target audience, to enable them share different content with different audiences in chosen languages. This Circles feature makes using Google+ effortless to target content.
The Sparks seems to be liked by many search engine marketers – it has category suggestion functionality, as well as enables the user to search for any keyword or key phrase of choice. A closer look the Google+ Sparks indicates that it uses a slightly different ranking algorithm from Google News and the main Google SERPs, and their results are also different. Believe me, millions of Google+ users will surely rely on Sparks for news, articles and other content in the coming months.
The Google+ +1
The +1 feature is more like the FaceBook’s “Like” button, but really an enhanced version. When you +1 a content, it will be visible to your entire network of friends on Google, regardless of if they’re signed in on Google+ or not. It’s interesting for search engine marketers to know that the brands they promote will be seen whenever someone in their network searches for related content in Google.