Many of our elders (I mean those people who’ve been around for quite some time), loathe the idea of accepting technology. Some reason that it’s harmful, both to them and the environment, while others claim that it’s just too difficult to understand. Better yet, many say that it’s an evil that’s not necessary. Things are better the way they are. I’ve had multiple encounters with people of this disposition. You usually don’t find them at an Internet café but in a library curled up with a good book. The reality is, nothing is wrong with undertaking such a path. However, these ones, if they do get to their destination, will arrive later than those who are befriending technology. SEO works in a similar manner. There are many people practicing SEO and are afraid to take the next big step or move away from the traditional SEO. Nothing is wrong with sticking to what’s customary but just like the individuals in the aforementioned illustration, practicing what is last week or yesterday will only get them to their destinations late.
Instead of sticking to the traditional SEO that you know, why not try what others consider contemporary. Contemporary SEO or the ‘New SEO’ includes taking into consideration the latest distributed updates on the different factors affecting your site’s visibility. By moving along with these updates, you’ll find that your SEO practices will become a whole lot better and your site will improve, provided that you’re doing what you should. If you’ve been practicing traditional SEO, here’s how you can make improvements to your SEO practices.
Your website’s findability includes how accessible your website is. It encapsulates the ease at which information presented on your site can be found. Findability takes into consideration the internal and external factors of your website. Can readers find you in search engines when they perform a search? What about onsite? How quickly are they able to find your content, maybe the latest post or something of interest? The findability of a website was developed or created years ago by Heather Lutze around the year 2000. While Lutze was termed the creator of the term, Peter Morville was often given credit for the idea. According to Morville, findability is the “ability of users to identify an appropriate website and navigate the pages of the site to discover and retrieve relevant information resources”.
Findability assumes several positions on your website. It’s like an armed masked man clad in black but will make himself known once the webmaster has ensured that the structural design of his website is top-notch. When ensuring that their website’s information is “findable” onsite, proper navigational menus should be used. Whether the web designer decides to run with ‘mega menus’ that’s solely left to their discretion. However, users should be able to use these menus without becoming discombobulated. That would defeat the purpose of improving your SEO practices. Latest posts should also be obvious and not hidden (what’s the point in writing it in the first place?). I can recall vividly visiting a site. I felt so annoyed and ticked off that I just had to scurry out of there. Why? I was not able to find what I wanted. The site was pretty messy and all over the place. Navigation was difficult (couldn’t find it by the way). The entire site was a mess (sorry that I can’t share it with you). This surely does affect SEO because that webmaster has already lost an audience (ME!)
Keywords: Using appropriate keywords, Meta tags and descriptions are also important to a site’s findability. Before SEO changed, short tail keywords were the ‘in thing’. However, long tail keywords or phrases are known for providing better and quicker results. To discern what keywords to search for, you can use Google Keyword Planner or employ an agency to do the job for you.
Social Media: Additionally, Social media sites are good tools or platforms to increase your site’s visibility. Since these tools are accessed by a wide audience – people living in distant corners of the earth – building an online social presence is often good enough to ‘find’ them.
Get your linking on: Links work everywhere. If you’re trying to get a job without the appropriate links, it could take years before you get the job you want. The same works with SEO. If you’re not shacking up, or linking with the right websites, your site will not be seen (I didn’t make the rules, that’s just how it is).
Banners and ads are tricky but they’ll do: Banners are normally used as Affiliate marketing tools for a quick way to earn a few bucks. They’re normally held high on the affiliate’s site just to get people to stream to the affiliated company’s website. If you’re able to create several paid ad campaigns and have Google slap you right at the top of their search results page when a search is done, you’ll do just fine in being ‘findable’. Everyone will see you.
Viability is also important to a website. After finding your website or a piece of content onsite, the reader’s intention is to gather some information so they’ll be inclined or motivated to read. If your website and its content are viable, you shouldn’t have a problem whatsoever retaining your audience. The viability of your website takes into consideration the usability and relevance of your website. This means that users should find your content engaging and actually want to return. Your website should not be a dirge or a painful soliloquy. To ensure that your website is viable, you should consider the elements listed below:
- A responsive site: How does your website and content appear on a mobile device?
- Concise and transparent call to action: Are you telling your readers what you want them to do?
- Social interaction: Are your posts likeable, clickable, shareable etc.?
- Consistency: Are you consistent with your messages or are you all over the place?
- Content: What do readers say about your content?
These are all important elements to consider if your website is to be considered viable.
While credibility is featured last, it’s not an indication that it’s the least important. In fact, credibility is twice as important as the above mentioned factors that are important for improving your SEO practices. If your site is credible, it means that readers can trust that you’ll always provide timely, honest and relevant information whenever you’ve made a new post. Credibility does not support a hit and run. What do I mean? If your site is credible, readers will not see it as a one stop (hit and run) but they’ll be inclined to visit your site daily, just to have new and refreshing content to bask in.
In order to boost your credibility, these are elements that you should consider.
recommendations and reviews featured on third party sites
- A reputation for providing quality content
- Business certificates and associates
- Clean and relevant links
- Reputation management and monitoring
By adhering to these ‘3 abilities’ SEO Specialists have been able to improve their SEO strategies, in effect improving their SEO ranking.