Last week we discussed “How To Make Your Business Site Visible In Major Search Engines’ Local Listings”. Actually, enlisting your business in Google maps, Yahoo Local and Bing Maps is just a part of the whole local SEO process. Today I will open your eyes to other important aspects of SEO for your local business site.
Local business SEO (search engine optimization) is not complete without enlisting your site to local directories and yellow pages. Every city has prominent directories and yellow pages that specifically enlist only local businesses. For example, Boston locale has quality local directories and yellow pages, such as Yodle Local Search – Boston, Boston Herald Business Directory, Boston Catalog and Area Guide Boston, amongst others. Just as people used yellow pages’ phone books in the olden days, the advent of the Internet has gratefully turned people’s attention to targeted local searches. Local directories and yellow pages are the next destinations of searchers who don’t find the information they’re looking for on search engine results pages. One great thing about yellow pages and local directories is that they include personal information, such as company name, address, phone number and direction. So, make sure you furnish them with your current address and phone number, and don’t forget to update them whenever you move to another location or change your number respectively. Local business directories have proven to give a large amount of exposure to numerous businesses like yours. Your competitors’ sites are already listed there and are taking advantage of that over you. If it’s possible, add your business also to your local chamber of commerce.
Incredible exposure can also be attained by enlisting your business in local classifieds sites like Craigslist Boston Classifieds, Boston.com Classifieds, Oodle Boston Classifieds, etc. These resources are visited by millions of web users, and will surely help to give your local business further exposure.
The people you already know also come into play when optimizing a local site. Encourage your family members, friends, acquaintances and customers to lend a helping hand help by reviewing your business offerings and customer service on review sites and local directories.
Enlisting your business in relevant local guides alone is not enough. Each of them requires that you manage your profile appropriately, since it contains important details of your business, such as company name, business description, address, driving direction and phone number. It is very crucial that you make your business information very professional in a way that portrays you as an expert in your field. Write captivating business description that draws in searchers and those who browse these resources to your site. This information should be correct in every sense of the word and well describes your business in a nutshell.