Getting a new site to rank high on search engine results pages for chosen keywords can be a very daunting task, but it can be achieved over time, through implementation of proper SEO techniques. SEO is a powerful tool that can help to push your site to your target audience in organic searches, without spending a Cent on advertisement.
The first thing you have to be aware of when you create a new site is that search engines won’t rank it at the top of their SERPs overnight. For your site to rank well, it has to earn it. Ranking cannot be bestowed on it, just because you, as the owner, “feel” the site has quality. So, your primary aim should be to make sure every important web page you want your target audience to see is indexed. Aggressive search engine optimization for a brand new site is not recommended. To help search bots to crawl effectively your web pages and resultantly index them, you have to deploy adequate SEO strategies, as recommended by major search engines, such as Google, Bing and Yahoo. As follows are some SEO tips you need to implement for your new website:
Create and upload an XML sitemap: It is necessary to create an XML sitemap and upload to your server. Doing this helps search crawlers to locate all your web pages in one place.
Submit your site and the sitemap to Major search engines: After uploading your files to your web space, create accounts in Google Webmaster Tools and Bing Webmaster Tools and officially submit your site and the sitemap. You can also submit them to other search engines, include to Yahoo Site Explorer. However, since Yahoo search results are now powered by Bing, submitting to Yahoo independently doesn’t make much difference from submitting to Bing. Getting search engines to know your site exists puts you on the right track, but that’s not all.
Attract relevant links: The key element of search engine algorithms is backlink – it is considered as a vote of approval for a website or web page by an external one. But not all backlinks carry much weight in the “eyes” of search algorithms. An inbound link has to originate from a web page that has content relating to yours, in order to be counted as being qualitative. At least in theory, if your site’s content is unique and very interesting, relevant sites that aren’t your direct competitors will be happy to link to it, to help their visitors find related topic.