You own a respected auto repair shop in Boston, MA and your official website has recently made it to the first page of Google for the keyword “auto repair”. With these unbeatable results, what more could the business owner ask for?! The disadvantage in this case is that the majority of your website visitors that you consider to be potential customers were most probably searching for” Auto Repair” in some other state of the United States, which is not good for you, as you target exclusively Boston area.
Conversely, if the consumer is looking for in Boston Auto Repair, your site will not be the first to appear, simply because there are many other auto repair businesses, which are perfectly optimized to capture the potential of the demographic location. This is what we call local SEO. Internet is full of literally millions of web sites, so that the optimization of your business is an important factor to consider when marketing your website. But you should make sure to do it right.
There are many advantages of using a local search strategy for your business, with the most significant one being the chance to increase the visibility of your local traffic. Consumers want to buy products and services quickly, so they are more likely to buy from local suppliers instead of waiting for the product to be shipped from across the country.
Commonly used methods for local SEO may include, but are not limited to, submitting your website link to relevant local web directories or the yellow pages and the use of keywords that include your company name or keyword, along with counties, states, city names, etc.
Local SEO allows your site not just to be displayed for the corresponding requests, but it helps you getting effective organic results, which will greatly increase your sales numbers. With any business whether offline or online, complex aspect is building and maintaining a reputation, which unfortunately is also the reason for the failure for most internet marketers.
Local SEO strategy ensures that you create a unique image of your business through more focused campaign thus producing promising results within a short period of time. With Google algorithms rapidly changing businesses must ensure they adapt to and implement new strategies at the same time.
Market research and data collection are also key aspects when trying to optimize your website for local search, because you need to know exactly who your target audience is. You can use a number of different tools for identifying key search terms that people are looking for and that are relevant to your industry. You can then use the traffic programs such as Google Analytics to know if the local SEO techniques that you use work, as you expect.