Every Dick and Harry knows that on-page SEO means the process of increasing the discovery of keywords on websites or web pages by search engine bots. Some people handle on-site search engine optimization better than others. Proper on-page and off-page techniques need to be applied, in order to achieve a desired result. Before doing SEO for any site, first try to understand what search engines expect from you as a webmaster and how their ranking algorithms coded to work.
Researching for popular keywords
Use good keyword tools like Google Keyword Tool External to research for the most-searched terms in your niche. These are the keywords and key phrases that drive substantial traffic to sites like yours. Make a note of these search terms and progress to applying them on your website.
Implementing the keywords on web pages
Blend the keywords and key phrases effortlessly with the entire textual content of your site. In as much as you want to include as many key terms as possible on a web page, avoid keyword stuffing, because it’s against the guidelines of all major search engines and it attracts a penalty. Ensure that your sentences have a natural flow and written for human beings, instead of search crawlers. If you’re not comfortable with writing quality and keyword-rich content for your site, you can easily hire a notable content writer to work for you. Do not pack all the keywords on a single web page, but distribute them instead to every page according to relevance. This will give every page a chance to rank on SERPs.
Place some the most-searched keywords (which you noted when you used the keyword tool) in the title <title> </title> tag. The textual content you use as a page’s title must be contained at least twice in the body <body> </body> section of the web page, to avoid being seen by search bots as a spam.
The function of heading tags, such as h1, h2, h3, h4, etc, is for prioritizing notable keywords for search engine spiders. While the h1 tag can only be used once on a page, others can be used multiple times. So, use them on web pages to direct the bots to important key phrases and keywords. In simpler terms, enclose important keywords in appropriate heading tags.
Make sure that no single web page can be accessed through more than one (1) URL. A page that has canonicalization issues gives search engine algorithms unprecedented challenge in fathoming the preferred URL to rank above others. The solution to this issue is to use 301 redirects to channel undesired URLs to a preferred one.
To perform a result-oriented on-page SEO, you need at least a basic knowledge of HTML or rather web designing. If you can’t handle it, I suggest you hire an SEO specialist who has a perfect understanding of search engine-optimized web design.