A web page must be crawled by a web spider before it can be indexed, if the algorithm used by the search engine deems it worthy enough for Internet users. And a page must be indexed before it can be ranked on search results. We often come across site owners who complain that even though their sites’ homepages are indexed, their inner pages aren’t. This sort of situation poses a problem for an inner pages dedicated to a product or service that is not highlighted at all or treated in detail on the homepage. The question is: how do you get these inner pages indexed by search engines?
- Check for coding issues: The starting point is to inspect the HTML code of every web page. Make sure your web pages do not have coding issues that might be preventing web crawlers from crawling and indexing them. If any issue exists, fix it and upload the redesigned page to your server. If you don’t have programming skill, don’t know how to check for coding errors and fix them, contact a professional web designer. However, we only recommend a website designer who understands the importance of making sure every website design needs to comply with all HTML and CSS web standards.
- Easy navigation: It’s very essential to help search engine crawlers to locate your web pages, especially the inner pages. This can be achieved through proper interlinking structure of web pages. Make sure each page can be accessed from at least one static URL. Apart from including all the most important pages in the navigation bars, it is a good SEO practice to link related web pages within the main content of other pages.
- Unique content: Another important thing to note is that the content of every page needs to be unique and have good quality before it can be indexed. Use web tools like CopyScape to find out if any of your pages has duplicate content. If any duplicate exists, rewrite it and cross-check it with CopyScape again.
- Check your site’s .htaccess file: An improperly-configured .htaccess code can cause crawling and indexing issues. Check the file and rectify any issue you find. If the code in the .htaccess file looks alien to you, contact a seasoned web designer and/or web developer.
- Link building: Don’t just point all your backlinks to the homepage; but also spread them out to all the inner pages. Every page you want search engines to index needs to have quality inbound links. So, point at least a few backlinks to each inner page you want to rank well on SERPs.