Google manual penalties have become an issue for a lot of websites. Today, I want to share with you my experience of removing Goggle manual penalty. Below is a little bit of theory and a guide to actions you need to take to remove manual penalties.
To improve their search results, Google is fighting with poor quality sites and imposes sanctions on them, thus not allowing the resource to rank on high search positions for their main keywords.
There are two types of penalties the websites face: Manual & Algorithmic
Let’s have a closer look on manual penalty and how it can be addressed.
As the name implies, this type of penalties are used by the search engine moderators manually. The logic is when the algorithm cannot determine with certainty whether a violation of the requirements (manipulation) is used by a website, the suspicious site is sent for a manual check. And Google employee personally identifies signs of manipulation and decides to impose penalties on the site or not.
Not so long ago Google Webmasters Tools received a new interface, which gives the webmasters the opportunity to see whether your site received manual penalties or not.
If you are promoting your website, and have at some point used spammy SEO tactics to acquire backlinks to your site, you may run into a problem like “unnatural links” penalty.
Eliminate Manual Penalty
It’s rather simple to remove the Google manual penalty from your website:
Step 1. Review all the backlinks referring to your website.
Step 2. Remove certain links:
– remove unnatural links
– block links with the help of Disavow Tool.
Step 3. Send a reconsideration request to Google Webmasters Team.
Here is a guide on how to approach this process. As already mentioned above, start by putting together a list of all your backlinks. For this process check the following sources:
Now what backlinks you should get rid of in the first place?
– Backlinks with direct anchor text, money or sale suggestive keywords (for example: buy a door, discount on shoes, best deal on umbrellas etc…)
– Links from cheap link directories
– Brand links from images
– All links that you have paid for
– Sitewide links (links from footers, blogrolls, etc…)
– Backlinks from link networks
– Links from Countries other than your own
After you have contacted the webmasters of the sites you want to remove from your link profile and submitted a file for the links you did not remove to disavow tool, you need to write a reconsideration request. Moz.com suggests to write a reconsideration letter in the lines of the example below:
We have recently received a notification from Google stating that our website has unnatural links pointing towards it. This has really damaged our rankings on Google and as a result, we’re trying to clear things up. Our website url is %website_url.
We noticed the following links are pointing to our website from your site:
I appreciate this is inconvenient and isn’t a reflection on your website at all, but if you’re able to remove the links, we would really appreciate it and would be very grateful.
I look forward to hearing from you.
Now all you can do is wait. The revision of the website may take up to three weeks. If you get a negative answer from Google, reconsider anew the entire link profile and try to find what you have missed before. Sometimes Google Webmasters Team may send a few examples of the unnatural links to your website. Try to remove those links, as well as any others you find and to re-submit the reconsideration request.