In the world of search engine optimization, the primary aim is to improve a website’s visibility. The more visible your website really is, the greater will be the amount of traffic that it gets. Websites such as Google, Facebook and Amazon are hugely visible, and that is the main reason why they get so much traffic. Consider Google for starters. This is the website that opens up when you open your browser. That means, the minute you open your browser, you are registered on the website’s servers. In simple terms, if Google was to market something on its home page, it would be making it visible to billions of people all around the globe.
Similarly, the same goes with Facebook. The website is so popular that everybody logs in to their Facebook accounts, even subconsciously at times. Ultimately, this just goes on to improve the website’s credibility, and is one of the main reasons why Facebook’s advertising has become so popular in the past few years. It just allows advertisers to get their word out to a greater audience. But, Facebook and Google are highly dynamic. For every other person that uses Facebook, their experience is slightly different. For instance, some use it for the sole purpose of being in touch with friends, while others use it to find interesting tidbits of information, etc. Similarly, for Google, it only delivers results that you search for. So how does the content of your website have an impact on its visibility? Well, there are a number of different ways by which that happens. Here are a few:
- The Keywords you use
The keywords that you incorporate on your website, and use for marketing your website, are of vital importance. For instance, let’s assume a person is searching for an online shop to buy clothes from. The keywords he’s likely to use include ‘online shopping XXXX’, ‘online clothes XXXX’ or something along those lines. Needless to say, XXXX is the town/ city name. Now, if you have researched the most commonly used keywords beforehand and have incorporated them in your website’s marketing campaign, it is very likely that you will be able to make your website more visible.
Even when creating the content for your website’s home page or the ‘about us’ page or the FAQs page, all content should be optimized for keywords. Importantly, do make sure that you don’t just thrust the keywords in the content. Incorporate them in a seamless manner in order to ensure that the content doesn’t look distorted, and you are good to go. The content on your website must be properly written, with a purpose in mind. Don’t just write whatever comes in to your head, make it understandable and recognizable.
- The graphical content
Let’s face it, in the past five or six years, very few websites would actually pay attention to the graphical content. However, that trend has changed since Google introduced newer guidelines for marketing on the internet. Now, graphical content has value. If your website just includes scores of textual content and doesn’t have a lot of pictures or videos to complement all that text, your website’s visibility is likely to suffer. Think about it from a visitor’s perspective; would you really be willing to read through large amounts of text only? Or would you prefer some graphical content along with it too in order to make your whole experience slightly more interactive?
The graphical content on a website ranges from the embedded videos, the pictures as well as the GIFS that are included too. Some of the biggest and most popular blogs such as Mashable and TechRader know the art of combining graphical content with text based content effectively, which is why these blogs get so much traffic. Even websites that thrive mainly on reviews, such as online gaming websites, incorporate screenshots and pictures along with the reviews in order to provide a combination of graphical and text based content.
- The presentation
Let’s face it, the most important thing about any website is how well the content has been presented. Unless you are able to present the content in a proper manner, it is unlikely that you’ll ever be able to gain a decent amount of traffic. You need to make sure that you use a proper, easily readable font, as well as highlight the important words and enlarge the headlines. These are all basic guidelines, and you can easily find a template for these as well, but it is still very important to make sure that you present all the work in a proper and neat manner. Nobody likes visiting a cluttered website; it just doesn’t attract a lot of attention.
When it comes to creating a good website, make sure that everything is neatly organized. Provide an archive for users to search through, and incorporate drop down menus as well as a good combination of color in order to ensure that visitors aren’t too put off. The theme or template that you choose for your website has a profound impact here, so make sure that you select the right one, based mainly upon the niche in which your website will be operating.
Needless to say, the content on your website is a very important aspect of search engine optimization. All of the article submissions, keyword research, back linking and other white hat techniques for SEO will fail completely unless the content on your website isn’t good enough. Make sure you pay appropriate attention to it, and update the content on a regular basis in order to keep it new and fresh. All of the biggest websites compete with each other to bring about new and unique content, so make sure that you stay ahead of the curve. Keep it fresh, and keep it engaging, and you will keep the traffic rolling on your website! This is a basic guide to how the content on your website impacts its visibility.