4 Factors that Affect Your SEO Ranking

July 28, 2014

4 Factors that Affect Your SEO Ranking


There’s always discussion or chatter about content and how important it is. With this in mind, many webmasters and moderators spend an enormous sum of money to ensure that their websites are constantly updated with fresh and relevant content. In fact, these webmasters are very particular and keen in identifying and using the necessary keywords with each post to ensure that optimization of their content is sure and a spot on Google’s first results page when a search is done.

Without disregarding the importance of content in relation to SEO, many SEO specialists spend time adjusting not only the content of websites but other factors. Content will always be king, but it definitely needs a domain to rule over. Domain used in this context does not refer to the unique name given to a website or a website’s URL, but it refers to a place or an abode. For content to reign effectively and be seen, work has to be done in the backend. The reality is, if you’re careful and meticulous in writing content and inserting the appropriate keywords, it’ll not stand alone. If a visitor performs a Google search using the specific keywords used within your post, your site will not be found or given preference. Why? Simply, webmasters are also using the same keywords that you’re using and let’s face it, writing content is not the only factor that affects SEO ranking. SEO incorporates a complete package. In order to rank highly by Google, webmasters and moderators need to employ several tactics in getting where they want to be on the web. Is it number one or number 2? Whichever results you want on Google’s results page, you can get there if you implement these crucial SEO factors that greatly impacts SEO.

Factors Affecting Search Engine Optimization

If you’re managing a website, these are several factors that should be considered since they wield a powerful influence in determining how highly websites are ranked by Google.

  1. Coding Optimization

Undoubtedly, if you should crack open your website to make a thorough investigation, you’d find nothing but codes. If you’re only an SEO specialist, you might understand some aspects of these codes. However, if you’re a web developer or programmer, you would have enough knowledge and expertise to know which areas to dapple with. codingoptimizationCoding has a big impact on optimization of your website. With that said, you need to pay attention to specific codes that have a strong bearing on SEO. If you’re a novice to SEO, you probably think that companies specializing in SEO simply go into codes and insert keywords. This is definitely not the case. It’s more complicated than it seems. Optimizing codes include implementing factors such as positioning elements within the code, Meta tags, attributes contributing to the accessibility of websites and keyword positioning within code elements and others.

Coding also affects a page’s load time. Google is now using how fast a page takes to load to rank websites. The reality is, search engines don’t like to be in a waiting line. If your pages take forever to load, Google will most definitely put you a step down the search ladder. A page that takes too long to load also affects users. In fact, users are less patient than search engines. If your page takes too long to load, they might leave and never come back. Without traffic, your website is nothing where SEO is concerned. If your page is loading slower than the tiny squirms of a snail, you can use JavaScript code and CSS off page in a separate file to boost your pages’ load time.

  1. Structure

If you want to go ahead and display a sloppy website structure, go ahead. After all, it’s your website. However, while you do whatever you deem fit with your site, do not expect Google to sit and do nothing about it. The structure of a website is very crucial to SEO. Not only is it crucial to SEO, but it’s important to visitors. How? seositestructureLet’s take a look at your website navigation (allows visitors to move about onsite). When designing the structure of your navigational bar or menu, they should be logical. Visitors should not have to think too much. It should be usable, easy and clear so that users can understand. If users are perplexed when they visit your site, can you image how Google Hummingbird feels, which is mostly ‘for’ the users? To ensure that your navigation menu is not only user-friendly but search engine-friendly, try to elude using JavaScript and Flash that are not necessary. They might give the appearance of your site a fancy boost, but search engines struggle to read and index these properly.

The website’s navigation is just one aspect of its structure. When structuring your website, think about the URL format, the internal linking structure and others. Whatever you do with your website’s structure, always ensure that it’s being indexed or crawled properly.


  1. Link Popularity

How often do you stumble on links in blog posts? Of what significance are they? Whether you’re cognizant of this reality or not, these links are there for a reason. As all SEO specialists know (or should know) relevant links will continue to wield a powerful influence on SEO. LinkPopularityIn fact, backlinks are seen as important components of Google’s latest algorithm – Hummingbird. There are two types of backlinks – Internal and External backlinks. These links are important to a site and will drive traffic to a particular page on your website when other pages link to you. Instead of selfishly linking only to your site, why not try to link to others? It’s better to have your site linking with 10 other sites than having only internal links. While external links play their part in SEO, internal links also play their role in assisting average time onsite and boosting the average pages per visit. If you’re not sure about this statistic, refer to your Google analytics account or create one here.


  1. Social Signals

According to Rand Fishkin, CEO/Co-Founder of Moz, “Social is the way our work gets discovered. Content that is truly exceptional, unique and useful can earn tremendous awareness through social media, and that social amplification often lead to great links, which leads to great rankings”. That’s a wrap! Rand Fishkin could not have said it better. Social media platforms are great avenues businesses can exploit to get their products and services promoted with little or no cost. SocialSignalsThe more visitors a site has streaming to their social pages, the more recognition they’ll earn from Google. Ensure to have a strong and reliable social presence so that people will find your information and posts useful. Always produce links back to your site since links are important to SEO.

It’s important to bear in mind that all these factors contributing to SEO work hand-in-hand. Without implementing all the above mentioned factors, including relevant and meticulous content, your website’s SEO will suffer. Remember, Google doesn’t mind flogging your site, or kicking you a step down the ladder. With that said, SEO is your concern so it’s important that you implement all these factors.



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